Client Info

Industry

Publishing

Project Sample

MarketingMag.ca

   

Client Feedback

"Epiculture took the time to understand our business needs, work with our existing staff and deliver a product that far exceeded our expectations, on time and on budget. From the very first meeting to the product launch, their performance was stellar. The end-product was a website that not only met our overall business objectives, but resulted in a 30% increase in traffic and 40% increase in online sales."

Alison Frees
Director, Web & Database Media
Rogers Marketing Media Group
   

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Rogers Media/Marketing Magazine

Summary

With over 100 years in publication, Marketing Magazine is Canada's oldest marketing industry magazine; and a respected Rogers Media brand.

Epiculture provided expertise in redefining overall design and usability; with a primary focus towards increasing online subscriptions and advertising potential through a seamless, branded experience consistent with the printed magazine.

Other challenges included simplifying maintenance procedures for Marketing Magazine's in-house team, and integration of the new presentation layer within existing – proprietary – CMS (Content Management System) technologies.



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