Coca-Cola recently launched a campaign to introduce their KMX Energy Drink brand to Canadians nationwide. Epiculture was chosen (on referral by our friends at TAXI Advertising) to design and produce a web component in support of a deliciously wicked guerilla marketing tactic; aimed at attracting the country's more astute, hip and energetic members of generation (KM)Xcess.

Armed only with a tight budget, an empty canvas and a two-'weak' timeline, we consumed euphoric amounts of KMX to enlighten ourselves as to the most appropriate presentation for the product online. The answer was simple: Give the 'can' central focus, a little humanity, a lot of energy, and place it in situations both abstract and relevant to the section of the site it's found in. We finished by creating a set of custom server-side tools that allow the client to capture and sort opt-in email, and automate the delivery of personalized event content.